Rapala fishing lures are made with meticulous precision, so they swim perfectly, right out of the box. Lauri Rapala, our founder, demanded it. Since 1936, the fishing lures we carefully craft have lived up …

Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide.

Rapala has been at the top of the fishing lure game since 1936, when it was founded as a company. This brand has created a large number of go-to lures for pro fishermen!