Forbes contributors publish independent expert analyses and insights. Brian Delp is NY-based, covering retail, fashion, and home products. Rather than moving through clearly defined life stages, ...

Food and beverage firm RFM Corp. expects its 2025 net income to rise 14 percent to P1.4 billion, even as it projects only a modest 2-percent increase in sales to P22.2 billion. RFM’s core brands ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

This project segments 9,999 high-value retail customers using RFM (Recency, Frequency, Monetary) methodology. The analysis identifies distinct customer groups and provides targeted business ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Food and beverage company RFM Corp. expects its 2025 net income to surpass the P1.4 billion profit it recorded in 2024, driven by strong sales and lower commodity costs. Jose Ma. Concepcion III, RFM ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Abstract: Customer segmentation is a crucial strategy in data-driven marketing and customer relationship management, particularly in wholesale retail environments. This study integrates Recency, ...

Soon to be the official tool for managing Python installations on Windows, the new Python Installation Manager picks up where the ‘py’ launcher left off. Python is a first-class citizen on Microsoft ...