Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles ...

Recent research indicates that the number of religious Americans has remained stable. A growing number of Gen Zers are identifying as religious or spiritual, slowing a previous rise in secularism.

Gen Z isn’t simply another demographic for brands to target. It’s a generation reshaping how products are discovered, evaluated and bought and in doing so, rewriting the economics of consumer ...

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