Generative AI has made significant strides in enhancing programmatic advertising by enabling hyper-personalisation and optimising ad creatives, placements, and bidding strategies. Ad giants like Meta, ...

Agentic AI tools are streamlining campaign setup and optimisation, prompting agencies to rethink roles as planners move towards strategy and outcome-driven decision-making ...

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.

Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic.

Marketers could save, at minimum, $13 billion by improving programmatic practices and cutting click-bait websites from ad buys, the Association of National Advertisers (ANA) claims in a new study. A ...

As third-party tracking cookies continue to be phased out, a majority of advertisers and agencies plan to invest more in programmatic over the next year, according to a Warc report. The study, which ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games. NBCUniversal is selling ad ...

Adform, the most powerful and safe media buying platform built for game changers, today (28th October, 2025) unveils results from two standout programmatic digital-out-of-home (DOOH) campaigns. The ...