Apps like GigU, Maxymo, and Mystro can help drivers assess whether a prospective trip is worth their time or the wear and tear on their vehicles.

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Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Rideshare app Uber launches Uber Golf, intended to help golf groups get to and from the course. Uber also announces a ...