Shopping is no longer just about need, taste, or even persuasion. It is about prediction, feedback loops, and invisible ...

Add Yahoo as a preferred source to see more of our stories on Google. TikTok may have dodged a US ban but unresolved questions about its algorithm could remain a source of tension in the broader ...

TikTok has secured its future by agreeing to split the US app from the global business. But the deal will spark changes to the app's algorithm. Katie is a UK-based news reporter and features writer.

TikTok’s deal to sell its US business is entering its final stages, and could wrap up by Jan. 22. TikTok CEO Shou Chew sent an internal memo on December 18 to employees outlining the company's next ...

Commentary: With new US ownership, the magic of TikTok's algorithm appears to have run out. And so has my interest. Abrar's interests include phones, streaming, autonomous vehicles, internet trends, ...

Three major new investors, including two American groups, signed agreements with popular video app TikTok on Thursday, according to The New York Times. The app's Chinese parent company, ByteDance, ...

A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

The joint venture acquiring TikTok’s US assets has been formally established and has announced its leadership team, according to the company, one day before the deadline set by President Donald Trump ...