Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

When you attend a modern event, you expect more than a stage and standard lighting because audiences now look for experiences that feel engaging from every angle. Projection mapping stands ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

If you’ve ever seen an example of projection mapping or video mapping before, prepare to have your mind blown by the latest advancement in this technology. For those out of the loop, it refers to ...

The human torso. Yes, it’s home to our hearts and our lungs and other useful goopy bits, but now, thanks to some technological innovations in projection mapping, it works great as a screen too. Or at ...

With the help of an elite digital art duo, the Seminole Casino pulled out all the stops, inside and out, and created an experience that set a new standard for attractions and events. When you purchase ...

The most widely used map in the U.S. today is the Mercator projection map. Mercator maps often appear in businesses, in libraries and in classrooms where geography is taught. This popularity is ...