In recent years, you’ve likely heard about the so-called “metaverse,” along with a host of inaccurate descriptors like “it’ll be the next Internet” or “it will revolutionize eCommerce.” In truth, the ...

I read my preview copy of Matthew Ball’s new book about The Metaverse with great relish. It is an instant classic in the burgeoning field of Metaverse Studies. Ball has set himself a monumental task.