NBCUniversal has ramped up its efforts to usher in a new era of measurement as the advertising industry grapples with an increasingly fragmented video landscape and challenges to the dominance of ...

The WPP whistleblower case has put principal media back in the headlines. But the real issue isn’t that agencies make margin on media — it’s that the same players now own the marketplace, the media, ...

Many World’s lack wavefunction collapse might be the key to the measurement problem. The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem ...

Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, for instance, a summary number showing 7-day or 28-day ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

It is possible that the view of consciousness that I have been exploring, that the mind-brain system is a quantum cohering-decohering-recohering system in an environment, may shed light on the mighty ...

This morning on BBC Radio 4, the mathematician Roger Penrose, physicist Basil Hiley, and philosopher Simon Saunders had a lively discussion about the “measurement problem in physics” with broadcaster ...