AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results. A recent test run by the Adalysis team reveals that ...

Google’s AI Max for Search product is a key component for brands keen to advertise within AI Overviews and AI Mode search results. But buyers remain unconvinced the AI features intended to save time ...

Google is circulating a revamped 26-page pitch deck for AI Max, its AI-powered ad suite for search campaigns, after an earlier version left advertisers more confused than convinced. How it works. AI ...

The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language ...

AI Max is Google’s latest foray into semi-keywordless targeting. While you need keywords for the system to have a starting place, Google uses signals beyond keywords in deciding how to show ads to ...