To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. However, a ...

Victoria's Secret Angels Martha Hunt (L) and Josephine Skriver pose for photographs to promote the launch of Victoria's Secret Hong Kong Flagship Store in Jardine's Bazaar, Causeway Bay Despite the ...

According to Harvard Business Review, the cost of acquiring a new customer can be five to 25 times higher than holding on to an existing one. O'Brien Automotive Team realizes that a bird in the hand ...

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are, remember what they’ve purchased and anticipate what they’ll need ...

Businesses talk a lot about cultivating loyalty, yet when companies give the best deals to new customers, long-term customers can feel penalized for staying true to the same brands. Loyalty programs ...