My mentor, EG Orren, once told me that all human behavior is based on the triangle. We seek pleasure. We avoid pain. We strive to conserve energy. I found this simplification of human behavior both ...

David Chikli is the Co-Founder and CTO of Airfold Inc., focused on building consumer AI products shaped by behavioral insight. Consumer AI is not a technology problem first. It is a behavioral problem ...

Traditional research tools such as surveys, observing people’s behaviors, and using confederate actors in experiments has helped psychologists learn a lot about human behavior. However, many crucial ...