With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...
The highest rates of inflation in 30 years, supply chain issues caused by conflict, labour shortages due to a still-present global virus and significant legislative changes on the horizon which will ...
Despite last-minute rumours to the contrary, the HFSS rules are now live. It’s been a right upheaval. Are you up to speed? When Boris Johnson first announced a crackdown on unhealthy ‘HFSS’ food and ...
How can you tell a food is palatable? New research uses three metrics – HFSS, UPF and HPF – to test whether palatability can be predicted. While different consumers like different foods, it can ...
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