American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

Add Yahoo as a preferred source to see more of our stories on Google. “A match made in Malibu! The dream collab is about to happen… 🌴 ” American Girl brand posted on Instagram earlier this week, ...

Add Yahoo as a preferred source to see more of our stories on Google. NEW YORK - The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls ...

We will cede that the dolls’ eyes are especially vacant, even for dolls.

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

It would be impossible (and embarrassing) for me to calculate the thousands of dollars I have given to the American Girl company in the past 11 years, since my older daughter received her first doll ...

Millennials’ favorite historical dolls just got a Saturday Night Live moment. A faux American Girls movie trailer debuted on SNL on April 15, and it embraced the tragic parts of the dolls’ stories.

When my daughter was born in 1983, my mothering was driven by late-70s feminist ideals. I believed that if I dressed her in overalls, cut her hair as short as a boy’s, and gave her trucks instead of ...

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “A match made in Malibu! The dream collab is about to happen… ...