Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

SAN FRANCISCO (KGO) -- Amid the ongoing cost-of-living crisis, one Bay Area state senator says she's trying to make some prices more affordable. Senator Aisha Wahab has introduced a bill that would ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Artificial intelligence (AI) is transforming how companies set prices—but experts warn algorithm-driven personalized pricing risks alienating consumers and inviting regulatory backlash. Subscribe to ...

If you've ever seen a steep increase in the fare for an Uber to the airport on a Friday, or you've checked an item's cost on Amazon, only to see it has changed hours later, you might have experienced ...

WASHINGTON, DC - NOVEMBER 08: UPS CEO Carol Tome participates in a discussion hosted by the Economic Club of Washington, DC at the Ritz Carlton Hotel on November 08, 2023 in Washington, DC. Tome spoke ...

Over the past week, there has been a lot of commotion over Wendy’s, which first announced a “Dynamic Pricing” initiative, then retrenched, describing an initiative that sounded like either daypart ...

You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

Maryland leaders introduced legislation Tuesday that would prevent dynamic, surveillance data-driven grocery store pricing. It comes as the retail industry increases its use of electronic shelf labels ...