With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

You don’t have to be the slickest brand to win on TikTok. Beat ad fatigue with lo-fi creative, fast edits, and constant ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Adobe and TikTok announced today that TikTok’s AI-powered Creative Assistant is now available directly within Adobe Express. The two companies say the integration will help businesses and creators ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...