Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...

Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. What do consumers really want? That’s the million-dollar ...

Customer-switching behavior refers to consumers abandoning a product or service in favor of a competitor's. For example, customers might move funds from one bank to another if they are dissatisfied ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.