Alberta is looking to change the slogan and design of its licence plates and is dropping the "Wild Rose Country" slogan in favour of the provincial motto "Strong and Free." Premier Danielle Smith says ...

Alberta is rolling out plans to upgrade its current licence plates to ones that will say “strong and free.” At a press conference Wednesday, Premier Danielle Smith, alongside Service Alberta and Red ...

The new plate design will be available by late 2026, Premier Danielle Smith and Minister of Service Alberta and Red Tape Reduction Dale Nally announced during an Oct. 15 press conference. Albertans ...

An iconic image of Banff National Park’s Moraine Lake will be the new backdrop on Alberta licence plates, with the words “Strong and Free” as the new motto. The province announced in mid-October that ...