Beyond just crypto, our focus with this newsletter is to provide information on all facets of the blockchain and crypto space. Today, Sam Ewen, Head of CoinDesk Studios & Web3, takes us through the ...

This shift generates a new model called a tokenized loyalty economy. Rather than using simple points, users receive blockchain-based tokens. In this guide, ...

Last week, Starbucks announced Starbucks Odyssey, a new blockchain loyalty program that builds off the company’s current rewards program. It will allow customers to earn and purchase NFTs (what ...

Mini-DApps, microgames, and the burgeoning prediction markets sector appear to be the most popular methods for retaining engagement. The number of blockchain loyalty rewards programs has increased ...

Solana Labs, the company behind layer-1 blockchain Solana, could soon be bringing many more non-crypto native brands and their customers into Web3 without many of them even knowing. As of June 12, the ...

Web3 technologies are transforming traditional loyalty programs by making them more flexible, interoperable, and user-centric, ushering in a new era of digital rewards that can be traded, transferred, ...

Sky Airline launches Sky Plus, an innovative loyalty program in partnership with Qurable, leading platform in blockchain and artificial intelligence technology "With a focus on enhancing the user ...

Key market opportunities in Turkey's loyalty market include leveraging AI and blockchain technologies, expanding digital and ...