Apple MacBook Neo emerges
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Apple Announces $599 Laptop
The news comes one day after the tech giant raised prices on its new generation of signature models.
MacBook Neo vs. Mac Mini: I compared Apple's $599 models, and the choice is easy for me
Beyond boosting hardware sales, the new model is expected to expand the macOS user base, which in turn supports long-term growth in services such as the App Store, iCloud, and Apple Music, reinforcing Apple's broader monetization strategy through its ecosystem.
Apple has scheduled a Mac launch event for March 4, 2026 and rumor has it that the company could use the occasion to introduce several new models including an updated MacBook Air with an Apple M5 processor and MacBook Pro models with M5 MPro and M5 Max chips.
The low-cost MacBook using iPhone chips may include a lower-powered model, with Apple said to be testing the A15 chip alongside the A18 Pro. Apple is believed to be working on a new model of MacBook aimed at the budget end of the notebook market.